They’d then create dozens of short books and distribute the codes to these faux accounts for redemption, thus making A LOT of money quickly. The lure of an instant $600 income led to a phenomenon known as ‘code farming.’ The short story of code farming is one of nefarious ‘rights holders’ or marketing companies who would set up several hundred sock-puppet accounts on Audible. Narrators who were seeking work in a rapidly booming market accepted the work, regardless of the quality of the book. ![]() The possibility of an instant $600 profit with zero financial outlay encouraged many inexperienced authors new to audiobook production to seek royalty share deals with narrators. The availability of millions of codes created a voracious listenership. New listeners were offered a list of incentives-free books, three months for half price, etc., and unlimited returns-few would decline. ![]() If they didn’t have one, to access the free audiobook they need simply create an account and register their credit card and address details. To redeem a code, a listener needed an Audible or Amazon account. ![]() Codes for free audiobooks brought new listeners to Audible.
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